W Motors

Ralph R. Debbas founded W Motors in 2012. A true pioneer in the region, Ralph has successfully positioned W Motors as one of the most exclusive hypercar manufacturers in the world and the first manufacturer of high-performance luxury hypercars and future mobility provider from the Middle East.

With a background in economics, Ralph pursued a degree in Design at the Lebanese American University in Beirut followed by his higher education in England at the prestigious Coventry University School of Art and Design, a world-renowned academic hub for automotive design. After finishing top of his class with an Automotive Design Mdes Diploma, he proudly graduated with honors as the first Arab automotive designer. Currently holding the title of Founder & CEO, Debbas leads today W Motors Automotive based in Dubai UAE, the company is fully integrated with activities ranging from Automotive Design, Research & Development to Engineering and Manufacturing, as well as Automotive Consultancy within its Special Projects Division for advanced technology development and special purpose projects.

One of Ralph’s key achievements has been to develop throughout the years around W Motors an unparalleled nexus of leading global technical, production, sales and distribution partnerships – all focused on delivering to W Motors’ clients the most luxurious, exclusive, technologically advanced and road homologated vehicles available. The first hypercar created by W Motors was the iconic Lykan HyperSport, which catapulted the company to international stardom when it took centre stage as hero car in Universal Studios' Furious 7. Its latest hypercar launched is the Fenyr SuperSport, a limited edition production run of 110 models including 10 “Launch Editions”. Working alongside key international industry players, Ralph has also set-up W Motors’ automotive consultancy division, delivering complete turnkey mobility and technology solutions to private clients, OEMS and Governments; overseeing the entirety of the process from design through to development and manufacturing. Under this division, the company has created the world’s most advanced security vehicle, the Ghiath Beast Patrol for Dubai Police, the Model Seven, the first full electric MPV for Chinese OEM ICONIQ Motors and the MUSE Autonomous Vehicle, the first UAE made full autonomous car.

For Ralph R. Debbas, it has never been about creating the most expensive car in the world; it has always been about bringing a new industry to Dubai and the Middle East. In the 12 years that W Motors has been in business, the collective expertise gathered from Europe, China, the US as well as the Middle East region has provided the perfect platform from which to develop exceptional automotive capabilities, train amazing young talent and build an exciting and unique economic opportunity for the region. Today, Ralph Debbas has successfully transitioned W Motors from a start-up to an SME and is taking his next steps into developing a full-fledged scalable enterprise, starting to switch lanes from being a traditional manufacturer to an innovative technology company that will help answer the future of mobility needs.

In line with Debbas’s vision, the company has launched the construction of its state-of-the-art automotive facility in Dubai UAE, which will be ready by 2021 and which will accommodate the production of all current and future models including electric and autonomous vehicles, totally in line with Dubai’s vision of becoming the “world’s smartest city”.

Ralph has been bestowed with several international awards, including the Arab Nations “United Nations Foundation for Creative Entrepreneurship”, “The Visionary Entrepreneur of the Year 2013 Award”, “The Luxury Arab World Award 2015”, “BIAF 2015 Award”, “2015 GITEX Innovator of the year Award” and the “Young Global Leaders Middle East”, “Automotive CEO of the year 2019 Award” as well as being featured in the top 100 most influential Arab business leaders and top 10 young entrepreneurs in the region.